Stain Removal Made Easy
There is nothing more frustrating for a homeowner than a stain in the middle of their living room carpet. Every single time they walk past that dropped red wine, Kool-Air or coffee, all sorts of negative emotions rush to the forefront of their minds. That’s why when you, Mr. Carpet Cleaner, remove that stain, they are forever grateful. They’ll never forget your name, and they’re guaranteed to recommend you to everyone they know for the rest of their lives.
The problem for most carpet cleaners when dealing with stains revolves around two things: confidence and knowledge. They don’t have the knowledge to remove stains, so they never build the confidence. It’s an endless circle that does nothing to help your business grow.
So, let’s change that right now and make stain removal easy in three simple steps.
Step 1 – Identify the Stain
This may seem obvious, and it absolutely is, but that doesn’t diminish the importance of correctly identifying the stain that you’re trying to remove. There are a few techniques that can help do this.
The first is to simply ask the customer what they spilled on the carpet. Most of the time they’ll remember that wine glass that slipped from their hand, the Kool-Aid their kid dropped or the accident their beloved pet had. If they can’t, the color and texture of the stain can often reveal what type of stain it is. For example, a black stain with a sticky residue is probably tar or grease. Or a dark red stain is usually wine or blood while a bright red stain would most likely be Kool-Aid or fruit punch. Should problems still arise in identifying the stain, you’ll simply have to use your best guess and attack removing the stain with the least harmful procedure first.
By correctly identifying the stain you’re working on, you’ll give yourself a head start in the removal process.
Step 2 – Classify the Stain
Once you’ve identified the stain, it’s time to classify the stain. Her’s the great thing about stain removal: even though there are literally hundreds of different types of stains, there are only three categories that stains can be classified in. That’s right, every stain will fall into one of three categories. And even better is that every category has the same exact process to remove the stains in that category.
The three categories are arganic stains, synthetic stains and petroleum-based stains. Some examples of organic stains would be wine, blood, urine, coffee and tea. Any stain that was once living (like grapes that make wine) or comes from a living source (like dog urine) is an organic stain. Synthetic stains, on the other hand, are man-made things such as Kool-Aid and fruit punches. Finally, petroleum-based stains would be your paints, gums, glues and tars.
As soon as you’ve classified the type of stain you’re dealing with, you can now follow the same steps each and every time to remove that stain.
Step 3 – Remove the Stain
Like we said earlier, the process to remove a certain category of stain is going to be the same process each time. So, whether you’re removing paint or glue, the process is going to be the same. This is also true for organic stains like wine or coffee and synthetic stains like Kool-Aid or Gatorade.
While this may be hard to believe, it’s the truth. For example, one way to remove lipstick (a petroleum-based stain) from carpet would be to apply Pro’s Choice Pro-Solve Gel to the stained area and agitate. Then you would apply Pro’s Choice Power Gel to the stained area and agitate again. Once you’ve worked both those products into the carpet fibers, you can then extract the stain using water and suction. That same exact process to remove lipstick will also remove paint, gum, glue and any other petroleum-based stain. Easy, right?
We could run through the same thing with organic and synthetic stains, but I think you get the point.
As long as you follow these three easy steps, you can start to gain the confidence you need to make stain removal an integral part of your business. And once you do that, it won’t be too long before you start seeing just how much money you can make by getting rid of all of Mrs. Jones’ carpet stains.